If you like to be ahead of trends and win customers away from your competitors, a Marketing MBA may be the right master’s degree in business for you. Enhancing your business administration foundation, a Marketing MBA will take advantage of your competitive nature, strategic mind, and analytical ability.
The goal of the Marketing MBA program is to provide you with the insight to gain a competitive edge over your competitors. You’ll learn how to sharpen your marketing strategy, interpret consumer behavior, and conduct and apply marketing research. Marketing MBA programs discuss identifying potential customers, developing products and services that meet their needs, distributing products and services to the target market, setting prices to maximize profits, and using promotion techniques to increase sales. Marketing MBA grads who become marketing managers monitor trends and develop marketing strategies. Marketing MBA grads who become market research analysts conduct surveys and other consumer research and apply their analytical skills to make marketing campaign recommendations and predict future sales and trends.
The Online MBA is a fast-growing type of Marketing MBA program. Online Marketing MBA programs are designed for working professionals with at least three years of business experience. Many reputable schools offer online Marketing MBA programs now, but watch out for diploma mills. Before registering for an online Marketing MBA program anywhere other than at a familiar brand-name school, you should confirm that both the school and the MBA program have legitimate accreditation.
Marketing MBA Related Careers
There are always opportunities for MBA graduates in our 21st-century knowledge economy. Your Marketing MBA can be applied to a wide range of advertising, promotions management, and leadership positions in both government and industry. Marketing MBA grads may find cutting edge use for their marketing expertise in new business specializations such as online marketing, green products, and green energy.
What’s the Job Outlook?
Nearly 70% of employers who participated in a GMAC 2008 recruitment survey reported they’re likely to hire new MBA grads in 2009, offering starting salaries similar to those offered in 2008. Even better, most nonprofit and government organizations, as well as energy and utility firms, plan to increase average annual base salaries for new MBAs in 2009. On the employee side, the 2008 GMAC survey of MBA grads documented that 94% were working and a vast majority were satisfied with their current job and employer. Only 20% of MBA grads who participated in the survey reported any concern about their job stability.
How much does it pay?
Your MBA salary will depend on the type of job you hold; whether your employer is public, private, for-profit, or nonprofit; and the region you live and work in. According to Payscale.com, median salaries for MBA grads start around $70,000 and go up from there.
